Today, knowledge and information are the most important sources of competitive advantage and critical factors of success. We strongly believe that the way an organization handles and uses its specific knowledge is vital to its market success.

In terms of intellectual capital, knowledge also is a consulting firm's primary asset. We are completely aware of the fact that it is knowledge that enables us to deliver scientifically sound solutions to our clients. This is why we invest significant amounts of time, effort and passion in developing new insights about costumers, in deeply understanding markets and industries, and in systematically advancing management concepts.

Our latest thinking and research findings on management, marketing, and strategy are regularly published in studies, books and leading journals.