Studies

Success Factors of Market Orientation (in German)

Success Factors of Market Orientation (in German)

Author zehnvier: Clemens Koob

Zürich, 2016

Market orientation is commonly seen as a simple formula for success in business practice. However, recent research indicates that market orientation is not a magic bullet.

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TV Advertising Research: The State of the Art (in German)

TV Advertising Research: The State of the Art (in German)

Author zehnvier: Kerstin Bolliger

Zurich / Bern, 2015

This report provides an overview of the state of knowledge in TV advertising research.

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Media of the Future 2020 (in German)

Media of the Future 2020 (in German)

Authors zehnvier: Kerstin Bolliger, Clemens Koob

Zurich / Bern, 2014

Which trends will shape the media landscape over the next years? And what are the implications for marketers? Read this report realized on behalf of publisuisse.

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 Baseline Survey IV: The State of Content Marketing and Corporate Publishing (in German)

Baseline Survey IV: The State of Content Marketing and Corporate Publishing (in German)

Author zehnvier: Clemens Koob

Zurich / Munich, 2014

Content Marketing and Corporate Publishing are more important than ever. Companies in Germany, Switzerland and Austria invest 5.8 billion Euro every year in Content Marketing initiatives - an increase of 23 percent compared to 2012. That are findings of our new Content Marketing study realized on behalf of the European Institute for Corporate Publishing.

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Successfully Managing Corporate Media Performance (in German)

Successfully Managing Corporate Media Performance (in German)

Authors zehnvier: Clemens Koob, Fabian Langeneckert

Zurich / Munich, 2013

A new zehnvier study, realized on behalf of Forum Corporate Publishing, reveals the guiding principles for a best-in-class Performance Management of Corporate Media.

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Baseline Survey Corporate Publishing III (in German)

Baseline Survey Corporate Publishing III (in German)

Authors zehnvier: Clemens Koob, Stefan Lohmueller, Fabian Langeneckert

Zürich / Munich, 2012

Corporate Media investments are still on the rise. Digital media are the growth driver, while print investments remain unchanged. That are findings of a new study on Corporate Media in the German-speaking countries realized by zehnvier on behalf of the European Institute for Corporate Publishing.

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Hearing is living

Hearing is living

Authors zehnvier: Kerstin Bolliger, Clemens Koob

Staefa / Zurich, 2012

Hearing accompanies us throughout our lives; it shapes and influences every part of our world. Hearing enables us to communicate with others. Sounds are there with us in our daily life – some relax us, others cause stress. Much of what we hear we enjoy. There are everyday sounds we no longer even notice, and other noises we would rather just avoid. We need our ears to communicate with other people, and when we want to listen to music or make music ourselves. But these are only the better-known facets of the subject. On behalf of the Hear the World initiative, we realized an international study that sheds light on the lesser known aspects of hearing.

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Media of the Future 2017

Media of the Future 2017

Authors zehnvier: Kerstin Bolliger, Clemens Koob

Zürich / Bern, 2011

How is the media landscape going to develop? Which are the key media of the future? Why are Social Media overrated as advertising media? This research report gives a clear picture of future media trends.

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Surface Cooling in Germany (in German)

Surface Cooling in Germany (in German)

Author zehnvier: Stefan Lohmueller

Zurich / Osnabruck, 2011

This study analyzes the German market for chilled ceilings, concrete core cooling, floor cooling systems and wall cooling.

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LIFE 2: Working Connected in Business and Society

LIFE 2: Working Connected in Business and Society

Authors zehnvier: Kerstin Bolliger, Clemens Koob

Zürich / München / Bonn, 2010

Information and communication technologies (ICT) shape and transform the world of work. A new international study, realized with Prof. Kretschmer of Munich University, takes a closer look at the influence that the increasing use of these technologies has on the world of work. Take a look at the website of the study for more details.

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Baseline Survey Corporate Publishing 2010 (in German)

Baseline Survey Corporate Publishing 2010 (in German)

Authors zehnvier: Clemens Koob, Stefan Lohmueller

Zürich / München, 2010

New media investments are on the rise. That is one of the findings of a new study on CP in the German-speaking countries realized by zehnvier on behalf of the European Institute for Corporate Publishing.

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Branding Excellence 2010 (in German)

Branding Excellence 2010 (in German)

Authors zehnvier: Clemens Koob, Kerstin Bolliger, Stefan Lohmueller

Zürich, 2010

The zehnvier report uncovers the status quo, future and best practices in Swiss brand management. The bottom line: Strong brands require top-notch brand management. However, brand management of many Swiss companies is still far from excellent.

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Media of the future (in German)

Media of the future (in German)

Authors zehnvier: Kerstin Schoegel, Clemens Koob

Zurich, 2009

The new zehnvier report underlines: In the future, TV and Internet will show their specific strengths and complement each other.

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LIFE – Digital Living

LIFE – Digital Living

Authors zehnvier: Clemens Koob, Kerstin Schoegel

Zürich, 2009

A new representative Internet study, realized with Prof. Hess of Munich University, shows a clear international trend toward the spread of networking into all areas of our lives. Take a look at the website of the study for more details.

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The hotel guest of the future (in German)

The hotel guest of the future (in German)

Author zehnvier: Clemens Koob

Zürich, 2008

Meet the hotel guest of the future: a new zehnvier study uncovers the needs of tomorrow. The findings will form the basis for the revision of the Swiss hotel classification.

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Premium Position (in German)

Premium Position (in German)

Authors zehnvier: Clemens Koob, Kerstin Schoegel

Zürich, 2008

Context substantially affects TV advertising effectiveness. Two context aspects are particularly important: program appreciation and media engagement. And all contexts are not equal. These are some of the results of the study "Premium Position".

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Baseline Survey Corporate Publishing 2008 (in German)

Baseline Survey Corporate Publishing 2008 (in German)

Authors zehnvier: Clemens Koob, Kerstin Schoegel, Stefan Lohmüller

Zurich / Munich, 2008

New media investments and more precise targeting will stimulate growth in the Corporate Publishing market. However, there are shortfalls regarding performance measurement. That are some of the findings of this pioneering study realized by zehnvier on behalf of the European Institute for Corporate Publishing.

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Beauty and cosmetic surgery 2007 - Results for Germany (in German)

Beauty and cosmetic surgery 2007 - Results for Germany (in German)

Authors zehnvier: Clemens Koob, Kerstin Schoegel, Sandra Stöckli

Zürich, 2008

Almost every third German woman considers the idea of having a cosmetic operation. That is a finding of the new representative study on cosmetic surgery in Germany, realized by zehnvier.

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Beauty and cosmetic surgery 2007 - Results for Switzerland (in German)

Beauty and cosmetic surgery 2007 - Results for Switzerland (in German)

Authors zehnvier: Clemens Koob, Kerstin Schoegel, Stefan Lohmüller

Zürich, 2008

Every third Swiss woman considers the idea of having a cosmetic operation. That is a finding of the first representative study on cosmetic surgery in Switzerland, realized by zehnvier on behalf of ACREDIS.

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«Branding Excellence – Brand Management in Switzerland» (in German)

«Branding Excellence – Brand Management in Switzerland» (in German)

Authors zehnvier: Clemens Koob, Kerstin Schoegel, Stefan Lohmüller

Zürich, 2007 / 2008

The zehnvier report uncovers the status quo, future and best practices in Swiss brand management. The bottom line: The fact that CEO leadership is crucial to building the value of any brand is frequently neglected by Swiss CEOs. Besides, brand management should highlight the role of employees in living the brand.

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A typology of media users (in German)

A typology of media users (in German)

Authors zehnvier: Clemens Koob, Kerstin Schoegel

Zürich, 2007

Data analyses based on the KommTech 2007 study reveal that media usage comprises three components: usage of new electronic media, usage of classical electronic media, and gaming, Furthermore, the Swiss can be segmented into four media-user-types. Click here for the movie illustrating the new typology.

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swissnessmonitor 2007: fascination Switzerland (in German)

swissnessmonitor 2007: fascination Switzerland (in German)

Authors zehnvier: Clemens Koob, Kerstin Schoegel, Stefan Lohmueller

Zürich, 2007

Swissness remains a critical success factor. Switzerland and Swiss offerings fascinate consumers more than ever. This is one of the key findings of the brand new zehnvier swissnessmonitor, realized in cooperation with DZ PRIVATBANK Schweiz.

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TV – MEDIUM OF THE FUTURE. What we know today about the future of TV (in German)

TV – MEDIUM OF THE FUTURE. What we know today about the future of TV (in German)

IMPACT DOSSIER, publisuisse

Authors zehnvier: Kerstin Schoegel, Clemens Koob

Bern, 2006

Quo vadis, TV? In order to find an answer to this question, we set up a comprehensive study analyzing the future potential of TV. Within the study, new electronic media and their impact on TV have been systematically reviewed, putting a specific focus on Switzerland.

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TV - Medium of the Future: Results of Online Survey within Advertising Industry (in German)

TV - Medium of the Future: Results of Online Survey within Advertising Industry (in German)

Authors zehnvier: Kerstin Schoegel, Clemens Koob

Zürich, 2006

Stage three of the project «TV – Medium of the Future» comprised an online survey within the Swiss advertising industry. Overall, 556 participants took part in the survey. Key conclusion: not surprisingly, internet and new media will become more important in the future, but ad-screens and TV will also gain influence within the media mix.

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TV – Medium of the Future: Results of Focus Groups (in German)

TV – Medium of the Future: Results of Focus Groups (in German)

Authors zehnvier: Kerstin Schoegel, Clemens Koob

Zürich, 2006

The second stage of the project «TV – Medium of the Future» included several focus groups with consumers. The focus groups reveal that consumers find most of the new technologies - such as HDTV, IPTV, PVR and mobile TV - to some extent appealing. However, the willingness to actually use these technologies is subject to the costs of usage.

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TV – Medium of the Future: Results of a Delphi Survey (in German)

TV – Medium of the Future: Results of a Delphi Survey (in German)

Authors zehnvier: Kerstin Schoegel, Clemens Koob

Zürich, 2006

In the first stage of the project «TV – Medium of the Future», a Delphi survey collected the expert judgements of 60 TV-professionals on the future of TV. Their answers shed some light on key trends regarding the future of TV. All-important: Consumers will use media anywhere, anytime.

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Strategic Positioning with Swissness (in German)

Strategic Positioning with Swissness (in German)

Marketing Report, University of St. Gallen

Author zehnvier: Clemens Koob

St. Gallen, 2006

Can emphasizing «Swissness» enhance market success? The study analyzes the importance of Swissness from the customers’ point of view.

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